In an age where anyone can own a business from home, it can be really hard to stand out. You probably have friends who are repeatedly posting pictures of products that they sell on your Facebook feed while no one likes or comments on their posts. In addition, there are 1000’s of pages and groups that many people belong to and have no idea. So how do you get people to not only see, but also pay attention to your business? It’s all about personal branding and connecting with people on a personal level.

One way to connect with people on a large scale is to start a professional blog to go alongside your business! You have one of two options when it comes to starting a blog. You can either start a website that is dedicated to your business and promotion of your business or you can start a lifestyle blog and work your business in with the other content.

Either way, if you are looking to build a professional site, you will want a self-hosted page with your own domain name. Something with a nice, clean name will get more people to your site and be easier to remember. If you don’t have something catchy or branded, just simply go with your name. For example, if I were to start a site with this method, it would be www.lexietaylorhiggins.com.

Some great benefits of starting a blog to work alongside your network marketing business are:

A Website Builds Credibility

Just having your own website makes you look more professional. You have taken the time to put together and market your website, which means that you are dedicated to your business. You are showing people that you take your work seriously.

It Will Help You Build Connections

Social media is a great way to connect with people and share your story. The downside here is that you have to catch their attention or they will just keep scrolling. Once people land on a blog page, they are generally planning to spend more time reading something than they would as they scroll through a social media feed. A blog is a great place to share longers stories and background information about yourself. That’s a great step towards building connections.

Blogging Will Develop Your Marketing Skills

As you work on building your blog, you will need to network and make connections with other bloggers. You will have to expose yourself to new people and work together to promote your site. These skills are much the same as network marketing – building working relationships, social media promotion, and communication. You will learn skills that can apply to your network marketing business as well.

Your Blog Generates More leads

By having your blog site out in the universe, you are exposing yourself to more people. More people who are interested in hearing about your business means more people to talk to about it. It’s as simple as that.  

It Can be an Additional Source of Income

Did you know that you can get paid to blog? Bloggers use advertisements, affiliate sales, influencer networks, and sponsored content to make an income. Check out this post on how to start a money making blog.

You Can Present Your Product in Creative Ways

If you work for a traditional MLM company where you want people to purchase your products, you can use a blog to present your products in creative ways. For example, if you post a make-up tutorial, you can conveniently place the links to buy the products in the tutorial right in the post. This makes it easy to demonstrate your product and make it available to purchase in one place.

You Can Utilize SEO

SEO is search engine optimization. This is a key part of being a successful blogger, and you can make it a key part of being a successful representative of your company. In the above example of putting your product links in a make-up tutorial, you can take advantage of SEO by having your post available when someone searches “easy make-up tutorial.”

Have you thought about using a blog to work with your side business? Do you have a blog for your side business already? I would love to check it out, just drop a link in the comments!

If you’d like to learn more about my side business, check out this post here. If you would like to hear about 10 great companies for moms, check out this post here.