How to use Fresh Pins to Gain Traffic from Pinterest

Ah, Pinterest. A bloggers best frenemy, am I right? Pinterest is such a great resource for so many things! As a user,  it’s simple, effective, and full of awesome ideas. As a blogger, it’s an awesome place to share your content with like-minded people. The trouble comes in when Pinterest changes it’s algorithm – a necessary evil for sure. The algorithms are the reason that so many people love Pinterest. The social media/search engine site works hard to make sure that users see the best and newest content first. Their most recent updates focus on that second part – newest content. Keep reading to hear more about using fresh pins and Tailwind to gain web traffic.

Please note: This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own.

So what is a fresh pin?

A fresh pin is pretty much what it sounds like – a brand new, fresh idea. Pinterest will prioritize images that have never been shared to Pinterest before. As always, you want your pins to be high-quality, bright, and attractive to potential readers. Pins that meet all of these criteria are going to make more impressions on Pinterest and are also going to be the most engaging for your audience.

Why does Pinterest prioritize fresh pins?

Pinterest is a place that people go for the latest, newest, and trendiest ideas. Prioritizing fresh pins makes it easier for users to see what’s current. Older pins may lead to content that is out-dated.

How can you use fresh pins with old content?

So what about your content that stands the test of time? You can definitely use fresh pins to keep old content current. Simply update your posts with new pinnable images.

How does Tailwind help with fresh pins?

Since we know that Pinterest is giving priority to fresh pins, you want to take advantage of gaining footing while your new pins are still fresh. You can use Tailwind to batch pin your new content. You can also take advantage of Tailwind’s Tribes feature to share your pin with like-minded pinners. (We have an awesome tribe for mom bloggers in the #ManagingMommies tribe!)

In addition, Tailwind has a SmartGuide feature that can help you to optimize your Pinterest account. IT helps to monitor your account to make sure that you are pinning the best frequency to optimize and not hurt your reach.

Overview

The concept is pretty simple, fresh and new imagery will be given priority over old pins on Pinterest. Create some new pins, and then get them out there for users to see!

To keep up with the latest Pinterest practices, check in with Tailwind’s best practices guide here.